Elon Musk has replaced Twitter's iconic blue bird logo with an "X" as part of a major rebrand. The change is in line with Musk's vision to transform Twitter into an "everything app" called "X," similar to Chinese tech behemoth WeChat.
Musk's decision to replace the bird logo is both shocking and inevitable. On the one hand, the bird is one of Twitter's most recognizable assets, and its features are deeply embedded in the platform. On the other hand, Musk has been open about his desire to change Twitter's identity. In fact, he changed the company's business name to X Corp last year.
The new "X" logo is a simple white X on a black background. It was crowdsourced from Musk's followers, who were invited to submit their own designs. The logo is a departure from Twitter's previous logos, which were more playful and colorful.
The change to the logo is just one part of Musk's broader plan to transform Twitter. He has also said that he wants to make the platform more open and free-speech friendly. It remains to be seen how these changes will affect Twitter's users and its long-term success.
Our headquarters tonight pic.twitter.com/GO6yY8R7fO
— Elon Musk (@elonmusk) July 24, 2023
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